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智慧树DESIGN THINKING FOR INNOVATION章节测试答案

第一章 单元测试

1、单选题:
Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
选项:
A:personify

B:
evaporate

C:
incubate

D:
metamorphose

答案: 【
incubate

2、单选题:
Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
选项:
A:Implementation

B:
Inspiration

C:
Investigation

D:
Ideastorming

答案: 【
Implementation

3、单选题:
In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
选项:
A:Communication, Creativity, Connectivity

B:
Curiosity, Commerce, Community

C:
Community, Curation, Creativity

D:
Creativity, Curiosity, Connections

答案: 【
Creativity, Curiosity, Connections

4、单选题:
In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
选项:
A:joy and delight

B:
more friends

C:
endless choice

D:
new ideas

答案: 【
endless choice

5、单选题:
Don Norman believes that the best approach to usability design is ___.
选项:
A:multidisciplinary

B:
virtual

C:
gamified

D:
luxurious

答案: 【
multidisciplinary

6、单选题:
A “wow” experience always ___, according to Michael Hyatt.
选项:
A:competes on price

B:
has cultural relevance

C:
makes brands world class

D:
exceeds all expectations

答案: 【
exceeds all expectations

7、判断题:
Creativity is hard work, and that is because it is 85% innate talent.
选项:
A:对
B:错
答案: 【错】

8、单选题:
People who are curious about other people develop this skill: .
选项:
A:synchronicity

B:
serendipity

C:
emotional intelligence

D:
empathic intuition

答案: 【
emotional intelligence

第二章 单元测试
1、单选题:
“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
选项:
A:Impulse purchases.

B:
Social networking.

C:
Serendipity.

D:
Empathic design.

答案: 【
Empathic design.

2、单选题:
Why did Nespresso do field testing in shopping malls and hair salons?
选项:
A:Most high-end cafes do not serve espresso in pods.

B:
Journey maps show most coffee is consumed in these spaces.

C:
Goal was to design solution that appealed to women consumers.

D:
Beauty and fashion are important parts of the coffee experience.

答案: 【
Goal was to design solution that appealed to women consumers.

3、单选题:
Coursera online learning and Netflix online media streaming both offer consumers .
选项:
A:multimodal engagement

B:
deep personalization

C:
earned media

D:
WOW experience

答案: 【
deep personalization

4、单选题:
When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
选项:
A:belonging

B:
safety

C:
accomplishment

D:
novelty

答案: 【
belonging

5、单选题:
Today, using empathy to drive innovation gives organizations a competitive advantage, because .
选项:
A:it is easy to fool consumers with kindness

B:
there is no research to prove that empathy makes good business sense

C:
feeling sorry for customers is always a good idea

D:
few businesses are hiring specifically for emotional intelligence skills

答案: 【
few businesses are hiring specifically for emotional intelligence skills

6、单选题:
When developing a new offering, “user perspective taking” involves .
选项:
A:taking users out for lunch or dinner to ask them how they are feeling

B:
understanding consumer expectations including their unmet needs

C:
stacking and bundling solutions to cover all possible problem bases

D:
identifying which celebrities are most popular for the target audience

答案: 【
understanding consumer expectations including their unmet needs

7、判断题:
The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
选项:
A:对
B:错
答案: 【错】

8、判断题:
When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
选项:
A:对
B:错
答案: 【对】
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