第一章 单元测试
1、多选题：
Which of the following statements are correct?
选项：
A:Ethics are a set of moral principles that guide attitudes and behaviour.
B:Ethics are a set of rules.
C:Ethics are subjective and imprecise.
D:Ethics depend on social, cultural and individual factors.
答案: 【Ethics are a set of moral principles that guide attitudes and behaviour.;Ethics are subjective and imprecise.;Ethics depend on social, cultural and individual factors.】
2、多选题：
Which of the following would be considered a partner in the formal definition of marketing?
选项：
A:Customers
B:Retailers who sell an organisation"s products
C:An advertising agency who writes the copy for an organisation"s television commercial
D:An organisation"s supplier of raw materials
答案: 【Retailers who sell an organisation"s products;An advertising agency who writes the copy for an organisation"s television commercial;An organisation"s supplier of raw materials】
3、多选题：
Stakeholders of an organisation could include: ______.
选项：
A:shareholders
B:
customers
C:
owners
D:
employees
答案: 【
shareholders
;
customers
;
owners
;
employees
】
4、多选题：
Which of the followings are about marketing ethics issue?
选项：
A:Failing to inform consumers of known potential risks of using a product
B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C:Advertising junk food on children"s television
D:Increasing the price of a product due to increased customer demand and limited availability
答案: 【Failing to inform consumers of known potential risks of using a product;A salesperson exaggerating the benefits of a product to persuade a customer to purchase it;Advertising junk food on children"s television】
5、多选题：
Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
选项：
A:The generation of goodwill
B:It can attract future employees.
C:Good publicity
D:It can encourage consumers to support the organisation.
答案: 【The generation of goodwill;It can attract future employees.;Good publicity;It can encourage consumers to support the organisation.】
6、多选题：
A product can be ______.
选项：
A:a service
B:
a person
C:
an idea
D:
a good
答案: 【
a service
;
a person
;
an idea
;
a good
】
7、多选题：
A brand can be ______.
选项：
A:the bundle of attributes of a product
B:
anything offered to a market
C:
a name, logo, slogan or design that differentiates a product
D:
a collection of symbols intended to create an image in a customer's mind
答案: 【
a name, logo, slogan or design that differentiates a product
;
a collection of symbols intended to create an image in a customer's mind
】
8、多选题：
In marketing, which of the following statements about promotion are correct?
选项：
A:It can be used to create awareness.
B:It is simply another name for advertising.
C:It can be used to inform or persuade customers.
D:It can be used to remind customers about a product.
答案: 【It can be used to create awareness.;It can be used to inform or persuade customers.;It can be used to remind customers about a product.】
9、多选题：
Which of the following are marketing activities?
选项：
A:Personal selling
B:Public relations
C:Research&Development
D:Accounting
答案: 【Personal selling;Public relations】
10、多选题：
The traditional 4Ps framework includes ______.
选项：
A:people
B:
place
C:
partners
D:
product
答案: 【
place
;
product
】
第二章 单元测试
1、多选题：
An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _________.
选项：
A:its micro-environment to its macro-environment
B:its internal environment to its external environment
C:its internal environment to its macro-environment
D:its internal environment to its micro-environment
答案: 【its internal environment to its external environment;its internal environment to its micro-environment】
2、多选题：
A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _________.
选项：
A:target market
B:internal environment
C:marketing environment
D:external environment
答案: 【marketing environment;external environment】
3、多选题：
Which of the followings are part of an organisation"s macro-environment?
选项：
A:Political forces
B:Sociocultural forces
C:Competitive forces
D:Technological forces
答案: 【Political forces;Sociocultural forces;Technological forces】
4、多选题：
Which of the followings are examples of an economic macro-environmental force?
选项：
A:A rise in interest rates
B:A fall in demand for commodities such as coal and iron ore due to the global financial crisis
C:The Australian dollar rising in value
D:The level of consumer spending decreasing
答案: 【A rise in interest rates;A fall in demand for commodities such as coal and iron ore due to the global financial crisis;The Australian dollar rising in value;The level of consumer spending decreasing】
5、多选题：
The rising use of social networking sites could be attributed to _________.
选项：
A:sociocultural forces
B:economic forces
C:legal forces
D:technological forces
答案: 【sociocultural forces;technological forces】
6、多选题：
Factors those are beyond the organisation"s direct control, though the organisation may be able to have some influence over them, are _________.
选项：
A:weaknesses
B:threats
C:strengths
D:opportunities
答案: 【threats;opportunities】
7、多选题：
Which of the followings are demographic characteristics?
选项：
A:Gender
B:Marital status
C:Ethnicity
D:Age
答案: 【Gender;Marital status;Ethnicity;Age】
8、多选题：
The macro-environment encompasses _________.
选项：
A:the factors outside of the industry that influence the survival of the organisation
B:marketing planning
C:country and regional geographic levels
D:local and state geographic levels
答案: 【the factors outside of the industry that influence the survival of the organisation;country and regional geographic levels;local and state geographic levels】
9、多选题：
Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _________ forces.
选项：
A:technological
B:cultural
C:legal
D:environmental
答案: 【technological;legal;environmental】
10、多选题：
SWOT includes _________.
选项：
A:strengths and threats
B:weakness and opposition
C:situation and threats
D:weaknesses and opportunities
答案: 【strengths and threats;weaknesses and opportunities】
